Europe’s biggest market survey of real estate brand value rates the international real estate consulting company Newsec as No. 1 in the Baltics in the “Brokers” category. The rankings, published by the European Real Estate Brand Institute, show Newsec earned 91.00 points for brand value out of a maximum 100 possible points. It thus outranked other real estate service providers in the region including Colliers (with 90.62 points) and Catella (with 88.71 points).
In the “Integrated Real Estate Managers” category of the same survey, Newsec ranked second, earning 90.57 points. First place in that category went to Colliers, with 91.34 points.
The compilers of the Brand Performance Index for the European Real Estate Industry note that Newsec, a leading Baltic real estate advisory firm, locked in its top rating by earning the most points in the areas of “uniqueness”, “investment advisory competence” and “personal experience”.
“The leading position in Europe’s biggest real estate brand rating confirms not just that Newsec’s name is known in the market thanks to appropriate and focused communication by the company, but also that the services provided are of high quality. A brand that experts recognize is like a guarantee for clients that we’ll meet their needs – we listen to individual requests, aiming to create maximum added value. That helps cultivate clients’ loyalty and trust in the Newsec brand,” says Ugnius Meidus, the head of Newsec in the Baltics. In the study, a total of over 91,000 industry experts were surveyed regarding more than 1,600 real estate brands.
The institute, which is based in Berlin and Vienna, each year evaluates the value of corporate brands in Europe’s real estate industry. It does so by surveying architects, asset managers, brokers, banks, advisors and representatives of other related areas in each country. They are asked to assess real estate industry brands in terms of value created based on a variety of criteria.
The study covers real estate and related-industry brands all over Europe which are individually evaluated according to their area of business and market classification. The study’s authors divided the rated brands into ten geographic groups. A summary of the study is published online and the institute puts out the full, nearly 250-page, report together with expert commentaries as a separate publication.